बेटी_पढाओ दहेज_मिटाओ

चौबे का लड़का है अशोक, एमएससी पास। नौकरी के लिए चौबे निश्चिन्त थे, कहीं न कहीं तो जुगाड़ लग ही जायेगी। बियाह कर देना चाहिए।
मिश्रा जी की लड़की है ममता, वह भी एमए पहले दर्जे में पास है, मिश्रा भी उसकी शादी जल्दी कर देना चाहते हैं।
सयानों से पोस्ट ग्रेजुएट लड़के का भाव पता किया गया। पता चला वैसे तो रेट पांच से छः लाख का चल रहा है, पर बेकार बैठे पोस्ट ग्रेजुएटों का रेट तीन से चार लाख का है।
सयानों ने सौदा साढ़े तीन में तय करा दिया।बात तय हुए अभी एक माह भी नही हुआ था, कि कमीशन से पत्र आया कि अशोक का डिप्टी कलक्टर के पद पर चयन हो गया है।
चौबे- साले, नीच, कमीने... हरामजादे हैं कमीशन वाले...!
चौबन - लड़के की इतनी अच्छी नौकरी लगी है नाराज क्यों होते हैं?
चौबे- अरे सरकार निकम्मी है, मैं तो कहता हूँ इस देश में क्रांति होकर रहेगी... यही पत्र कुछ दिन पहले नहीं भेज सकते थे, डिप्टी कलेक्टर का 40-50 लाख यूँ ही मिल जाता।
चौबन- तुम्हारी भी अक्ल मारी गई थी, मैं न कहती थी महीने भर रुक जाओ, लेकिन तुम न माने... हुल-हुला कर सम्बन्ध तय कर दिया... मैं तो कहती हूँ मिश्रा जी को पत्र लिखिये वे समझदार आदमी हैं।
प्रिय मिश्रा जी, अत्र कुशलं तत्रास्तु!आपको प्रसन्नता होगी कि अशोक का चयन डिप्टी कलेक्टर के लिए हो गया है। विवाह के मंगल अवसर पर यह मंगल हुआ। इसमें आपकी सुयोग्य पुत्री के भाग्य का भी योगदान है।आप स्वयं समझदार हैं, नीति व मर्यादा जानते हैं। धर्म पर ही यह पृथ्वी टिकी हुई है। मनुष्य का क्या है, जीता मरता रहता है। पैसा हाथ का मैल है, मनुष्य की प्रतिष्ठा बड़ी चीज है। मनुष्य को कर्तव्य निभाना चाहिए, धर्म नहीं छोड़ना चाहिए। और फिर हमें तो कुछ चाहिए नहीं, आप जितना भी देंगे अपनी लड़की को ही देंगे।
मिश्रा परिवार ने पत्र पढ़ा, विचार किया और फिर लिखा-प्रिय चौबे जी, आपका पत्र मिला, मैं स्वयं आपको लिखने वाला था। अशोक की सफलता पर हम सब बेहद खुश हैं। आयुष्मान अब डिप्टी कलेक्टर हो गया हैं। अशोक चरित्रवान, मेहनती और सुयोग्य लड़का है। वह अवश्य तरक्की करेगा।आपको जानकर प्रसन्नता होगी कि ममता का चयन आईएएस के लिए हो गया है। आयुष्मति की यह इच्छा है कि अपने अधीनस्थ कर्मचारी से वह विवाह नहीं करेगी। मुझे यह सम्बन्ध तोड़कर अपार हर्ष हो रहा है। #बेटी_पढाओ, #दहेज_मिटाओ

Srikanth Bolla

Meet ‪#‎Srikanth_Bolla‬, born blind to a poor farmer; who was advised to get rid of him but his father instead sent him to school, Srikanth Bolla, 24, had his school books converted to audio, scored 98%, graduated from MIT as its first international blind student and is now the founder and CEO of Bollant Industries: A 50 Crore company manufacturing eco-friendly disposable packaging solutions employing close to 500 people, many of whom are disabled. StartupLanes sincerely salutes him and wish him all the best to keep inspiring us. Isn't it great
‪#‎realhero‬ ‪#‎Success‬ ‪#‎positive‬

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Investing in brand building initiatives has many benefits. A strong brand:

• creates consumer preference for the product/service behind the brand. The multitude of choices in every category leads to confusion and uncertainty. One way consumers deal with these issues is by gravitating towards brands they know and trust. Well-known brands are considered less risky purchases and provide the piece of mind that the product will perform as expected.
• generates increased revenues and market share. A company can leverage the power of their brand in many ways, such as entering new segments and geographical markets, co-branding, gaining new distribution or brand licencing.
• increases the company’s market value. A company’s physical assets and number of employees play a limited role in its valuation. What really matters is brand equity. John Stewart, the former CEO of Quaker once said that “If this business were split up, I would give you the land
  and bricks and mortar, and I would take the brands and trademarks and I would fare better than you.”
• helps the company survive temporary crises. Toyota, a brand positioned on superior quality, has had some serious product quality issues in 2009, which generated a PR nightmare. However due to the many years of delivering on its “quality” brand promise the company managed weather the storm and restore confidence in their product.
• prevents new competitors from entering the market. A market segment dominated by well-known brands is a serious barrier to entry for most new competitors. Being the first to create the segment helps tremendously.
• increases profitability by commanding a higher price. This is one of the strongest arguments for the importance of branding. Customers are in most cases willing to pay a premium for an established brand versus a no-name product.
• helps create a unique and differentiated company image. A brand goes well beyond the tangible product or service being offered. Emotional attributes could be the perfect foundation of a strong differentiation strategy.
• increases existing distributor’s loyalty. Independent distributors are in the “money making” business. For them brand loyalty always comes second. However if the brand is demanded by the end user the chances of it being dropped from their portfolio are pretty slim. It’s an easy sell after all.
• helps the company attract new distribution for its products. A well-known brand with proven consumer loyalty will have little problems finding distribution partners, both locally and internationally. Everybody wants to sell a brand that consumers ask for and provides a high turnover.
• offers the company more negotiation power with its suppliers. Vendors want to be involved in projects for a well-known brand, as their portfolio will be greatly enhanced. In order to get the business suppliers are usually willing to make deep concessions, which translates into cost savings for the company.
• decreases employee turnover. Strong brands provides a sense of purpose and direction for employees, who tend to be more loyal to the company.

I hope this summary helps marketers and branding consultants make a better case for their services, by explaining why branding is important for any business.

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